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Ian Weiss has significantly elevated the American Theatre Wing's Working in the Theatre series, producing it to widespread acclaim. His innovative storytelling and high production values have garnered multiple Anthem Awards and earned nominations for esteemed accolades such as the Emmys, making the series a vital resource for theatre enthusiasts and professionals alike. Through his work, Weiss has adeptly captured the behind-the-scenes magic of theatre, bringing it to a global audience.

Ian Weiss, a seasoned digital strategy expert, has significantly contributed to the Tony Awards' online presence as their Digital Producer. He determines and executes overall digital strategies, coordinates with sponsors, and manages the day-to-day partnership with the digital agency. Weiss oversees social media strategy and content creation, focusing on Instagram during the off-season and managing comprehensive campaigns during the Tony season. In event production, he produces on-site video content for the Nominee Press Junket and manages digital initiatives on Tony Night, including backstage and red carpet activations. Weiss liaises with CBS Digital, White Cherry, Facebook, Twitter, SnapChat, and Giphy to ensure seamless execution of digital content and integration into the telecast. Additionally, he oversees the online application process for the Education Award, creating and maintaining the application portal, handling communications, and developing marketing strategies to boost engagement.